Pop Stars – Melie

Pop Stars – Melie

With the aim of bringing to Europe relevant names currently present in the global contemporary fashion world that we are living in, Natacha Esmail created Melie, an online store that offers the latest fashion trends seen all around, targeting the modern, active and confident woman who is looking for the perfect and exclusive item (piece) of clothing in order to make her own fashion statement.     Covering the mid to high end market segment, the brand’s main competitive advantage is the fact that 90% of the brands available on…

The 8 steps to launch a pop-up

The 8 steps to launch a pop-up

    Location, Location, Location      Want to insure the best spot to pop-up? Choose a space which feels like a  prolongation of your brand and identity. Take time to look around and search for the perfect space, where you and your consumers will surely be comfortable. Don’t forget to take into account the surroundings and logistics of the area, including transportation and neighbouring brands and businesses.        Remember your budget, without cutting corners           As business owners you might feel the need to count every…

Pop Stars – Manumaya

Pop Stars – Manumaya

  12 years ago Manumaya was created, when Manuela Pinto Gouveia visit Guatemala for the first time. She fell in love with its people, its colours and local and unique handicraft techniques. More than a brand, Manumaya is a project that helps in the promotion and revitalisation of the handicraft of Maya community.   “Today I keep close to all families that I work with. Each one of them has its own life story to tell: nearly always a hard story, but also with the hope, positivism and humble that characterises this…

Tips to decorate your pop-up!

Tips to decorate your pop-up!

When setting up your temporary store, commonly known as a pop-up, there are several aspects to take into account. In this article, we´ll take a big picture approach on how you can ensure the success of your pop-up through its look and décor.   Type of space Depending on the nature of the rented space for your store or event, it can happen that the chosen space will already be decorated, and so you will need to adapt and keeping it in line with your brand and its image.             …

The Face behind the Space

The Face behind the Space

The Face Behind the Space Celeste Azevedo – The face of Le Frique Concept Store   Celeste Azevedo already knew the great potential of the Cais do Sodré neighbourhood when it still served mainly as a rail and river transit point. Today, Cais do Sodré is booming: Pink Street is mandatory for a night out, Time Out Mercado da Ribeira welcomes hundreds of people everyday, and the river side is often the background for postcards of the city.   Celeste Azevedo decided, together with a team who wanted to succeed, to…

Pop Stars – Tuhkana

Pop Stars – Tuhkana

“Tuhkana was created in a summer day on the seaside, using the Portuguese population for inspiration.” The history of our country was made of achievements and discoveries, most of them using the ocean as main ally. Today, the beach is an essential element to any Portuguese, and swimwear is our second skin. Taking these into account, in 2014, Rute Martins decided to create the first swimwear collection of the brand, using bold designs, feminine and modern cuts, always remembering comfort, having in mind the sophisticated, confident, and relaxed women. The…

Omnichannelling? Wow!

Omnichannelling? Wow!

 “Omni – a combination form meaning “all”, used in the formation of compound words: omnifarious; omnipotence, omniscient. Origin: Latin, combining form of omnis”   Might seem confusing right? We are not here to blame you for that… We saw ourselves in that situation when this word(s) was introduced to us. However, there is no need to be scared, Omnichannelling is nothing more than a way used to provide the consumer with the best endless and global shopping experience, offering the possibility of shopping both online and in bricks and mortar stores…

Pop Stars – ODDE

Pop Stars – ODDE

The name ODDE came from the word Odd, the same as curious or strange. These are in fact the synonyms that better describe ODDE’s founders, Patrick Dohmann and Kaue Maciel, who travelled to Peru to find the textiles with the highest quality to create their first models. The Brazilian brand is offering more than comfortable shoes. It is promising an unique and innovative experience to both men and women who love to travel and explore the world. The brand’s first pop-up experience in Portugal started weeks ago with Yoochai, with…

8 Reasons to believe that Pop-Up retailing is the new Black

8 Reasons to believe that Pop-Up retailing is the new Black

1 – Earn more, spend less! – Opening a real store can be costly, even impossible for some small businesses and new brands. The pop-up concept lets you try your target market at a fraction of that cost, increasing your profit.    2 – It is so nice to finally meet you – Tell your online customers your story in person, show them what makes you special and unique by opening a pop-up store. Let them fall in love with you and your brand by having a physical experience.   …

Pop Stars – Futah

Pop Stars – Futah

Taking into account a need that was not being answered by the present brands playing in the market, the need for a beautiful designed towel, that at the same was also functional, light and absorbent, Catarina Cunha, Mariana Cunha and Ricardo Ramos decided to create our Pop Star of the week – Futah. This new brand offers a line of beach towels that are 100% made of cotton, at an attractive price and available in a shop located in Campo de Ourique. However, knowing the advantages that it could bring in…