The 8 steps to launch a pop-up

The 8 steps to launch a pop-up

    Location, Location, Location      Want to insure the best spot to pop-up? Choose a space which feels like a  prolongation of your brand and identity. Take time to look around and search for the perfect space, where you and your consumers will surely be comfortable. Don’t forget to take into account the surroundings and logistics of the area, including transportation and neighbouring brands and businesses.        Remember your budget, without cutting corners           As business owners you might feel the need to count every…

Pop Stars – Manumaya

Pop Stars – Manumaya

  12 years ago Manumaya was created, when Manuela Pinto Gouveia visit Guatemala for the first time. She fell in love with its people, its colours and local and unique handicraft techniques. More than a brand, Manumaya is a project that helps in the promotion and revitalisation of the handicraft of Maya community.   “Today I keep close to all families that I work with. Each one of them has its own life story to tell: nearly always a hard story, but also with the hope, positivism and humble that characterises this…

The Face behind the Space

The Face behind the Space

The Face Behind the Space Celeste Azevedo – The face of Le Frique Concept Store   Celeste Azevedo already knew the great potential of the Cais do Sodré neighbourhood when it still served mainly as a rail and river transit point. Today, Cais do Sodré is booming: Pink Street is mandatory for a night out, Time Out Mercado da Ribeira welcomes hundreds of people everyday, and the river side is often the background for postcards of the city.   Celeste Azevedo decided, together with a team who wanted to succeed, to…

Pop Stars – Tuhkana

Pop Stars – Tuhkana

“Tuhkana was created in a summer day on the seaside, using the Portuguese population for inspiration.” The history of our country was made of achievements and discoveries, most of them using the ocean as main ally. Today, the beach is an essential element to any Portuguese, and swimwear is our second skin. Taking these into account, in 2014, Rute Martins decided to create the first swimwear collection of the brand, using bold designs, feminine and modern cuts, always remembering comfort, having in mind the sophisticated, confident, and relaxed women. The…

Pop Stars – ODDE

Pop Stars – ODDE

The name ODDE came from the word Odd, the same as curious or strange. These are in fact the synonyms that better describe ODDE’s founders, Patrick Dohmann and Kaue Maciel, who travelled to Peru to find the textiles with the highest quality to create their first models. The Brazilian brand is offering more than comfortable shoes. It is promising an unique and innovative experience to both men and women who love to travel and explore the world. The brand’s first pop-up experience in Portugal started weeks ago with Yoochai, with…

8 Reasons to believe that Pop-Up retailing is the new Black

8 Reasons to believe that Pop-Up retailing is the new Black

1 – Earn more, spend less! – Opening a real store can be costly, even impossible for some small businesses and new brands. The pop-up concept lets you try your target market at a fraction of that cost, increasing your profit.    2 – It is so nice to finally meet you – Tell your online customers your story in person, show them what makes you special and unique by opening a pop-up store. Let them fall in love with you and your brand by having a physical experience.   …

Shop Sharing – The New Trend

Shop Sharing – The New Trend

An interesting shop and the right location are vital for business, but commercial spaces in attractive urban locations can be expensive and hard to come by. Shared commercial space is not new: supermarkets already have mini stores of other brands and now we also have Concept Stores which are designed specifically to host different brands. But have you thought of placing your bikini brand in a beach bar? Or how about your brand in a cool concept store?

YOOCHAI — Launch party

YOOCHAI — Launch party

On June 8th, Yoochai officially presented the company and people behind the creation of the platform with its very own pop up. In a space listed on its website, Galerias de São Bento, Yoochai received press, customers and friends, for an end of day get together. To demonstrate Yoochai´s concept, the team invited brands to a one day pop up during the launch event. Each brand or artist had a different goal: to test the Portuguese market, the launch of a new collection, to promote themselves and their art or…