Pop Stars – Manumaya

Pop Stars – Manumaya

  12 years ago Manumaya was created, when Manuela Pinto Gouveia visit Guatemala for the first time. She fell in love with its people, its colours and local and unique handicraft techniques. More than a brand, Manumaya is a project that helps in the promotion and revitalisation of the handicraft of Maya community.   “Today I keep close to all families that I work with. Each one of them has its own life story to tell: nearly always a hard story, but also with the hope, positivism and humble that characterises this…

Christmas inside Lisbon’s pop-ups

Christmas inside Lisbon’s pop-ups

Let me take a guess: You work from nine to five and when you clock out of the office the only thing calling you is home and rest. “Tomorrow i´ll get my Christmas gifts”, you say. That never happens. Inevitably you join the hoards at the mall (which look more like pop concerts from the turnout) and anxiety sets in… This year, we’ve come to your rescue! If you still need to buy gifts for everyone on your list, take a look at our treats to leave under the Christmas…

Pop Stars – Tuhkana

Pop Stars – Tuhkana

“Tuhkana was created in a summer day on the seaside, using the Portuguese population for inspiration.” The history of our country was made of achievements and discoveries, most of them using the ocean as main ally. Today, the beach is an essential element to any Portuguese, and swimwear is our second skin. Taking these into account, in 2014, Rute Martins decided to create the first swimwear collection of the brand, using bold designs, feminine and modern cuts, always remembering comfort, having in mind the sophisticated, confident, and relaxed women. The…

Omnichannelling? Wow!

Omnichannelling? Wow!

 “Omni – a combination form meaning “all”, used in the formation of compound words: omnifarious; omnipotence, omniscient. Origin: Latin, combining form of omnis”   Might seem confusing right? We are not here to blame you for that… We saw ourselves in that situation when this word(s) was introduced to us. However, there is no need to be scared, Omnichannelling is nothing more than a way used to provide the consumer with the best endless and global shopping experience, offering the possibility of shopping both online and in bricks and mortar stores…

Tips to decorate your pop-up!

Tips to decorate your pop-up!

When setting up your temporary store, commonly known as a pop-up, there are several aspects to take into account. In this article, we´ll take a big picture approach on how you can ensure the success of your pop-up through its look and décor.   Type of space Depending on the nature of the rented space for your store or event, it can happen that the chosen space will already be decorated, and so you will need to adapt and keeping it in line with your brand and its image.             …

Pop Stars – Melie

Pop Stars – Melie

With the aim of bringing to Europe relevant names currently present in the global contemporary fashion world that we are living in, Natacha Esmail created Melie, an online store that offers the latest fashion trends seen all around, targeting the modern, active and confident woman who is looking for the perfect and exclusive item (piece) of clothing in order to make her own fashion statement.     Covering the mid to high end market segment, the brand’s main competitive advantage is the fact that 90% of the brands available on…

The 8 steps to launch a pop-up

The 8 steps to launch a pop-up

    Location, Location, Location      Want to insure the best spot to pop-up? Choose a space which feels like a  prolongation of your brand and identity. Take time to look around and search for the perfect space, where you and your consumers will surely be comfortable. Don’t forget to take into account the surroundings and logistics of the area, including transportation and neighbouring brands and businesses.        Remember your budget, without cutting corners           As business owners you might feel the need to count every…

8 Reasons to believe that Pop-Up retailing is the new Black

8 Reasons to believe that Pop-Up retailing is the new Black

1 – Earn more, spend less! – Opening a real store can be costly, even impossible for some small businesses and new brands. The pop-up concept lets you try your target market at a fraction of that cost, increasing your profit.    2 – It is so nice to finally meet you – Tell your online customers your story in person, show them what makes you special and unique by opening a pop-up store. Let them fall in love with you and your brand by having a physical experience.   …

What is a pop-up shop and how can it benefit your business?

What is a pop-up shop and how can it benefit your business?

A pop-up is a temporary retail space. They come in all shapes and sizes, mobile or stationary, and lasts anywhere from 1 day to 1 year. Brands and businesses frequently pop-up surprise their customers. Temporary retail spaces can serve to promote a brand, product or a new collection, or test a market, audience or location. Using the concept of limited edition, or ephemeral, pop-up spaces appeal to the trendy culture of modern society by conveying a sense of urgency. The world of retail has evolved. We’re living in a dynamic and constantly changing market, so brands need to know…

Want to effortlessly rent your space?

Want to effortlessly rent your space?

Hi there!   In this new sharing economy, we can now borrow and monetize each other’s homes (Airbnb), cars (Uber), and talent (Elance). So why not make use of our spaces too? Whether you are a space owner looking to offer a new in-store experience or a commercial real estate broker seeking to keep space occupied, take control of your business in a fast and flexible way. Choose what brands and projects you want in your shop, for how long, how much to charge and leave the rest up to…